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Best Design Practices for the Enterprise Mobile User Experience

Whether on an app screen, a web browser, or a wearable watch face, design is one of the most important drivers of customer engagement. From Flat design to Material design, we'll analyze what trends have evolved and share a few insights with you: What are these trends? Why they are beneficial to the user? We will also talk about they are created.

So let's have a look on Best Design Practice for Enterprise Mobile User Experience.


 

 

Keep it Simple

Enterprise apps typically contain far more information than consumer apps. One of the biggest challenges of UX is data organization. The tricky part is making data comprehensive by keeping the “ease-of-use” usability principle intact. According to the Harvard Study of Predicting Users’ First Impressions of Website Aesthetics With a Quantification of Perceived Visual Complexity and Colorfulness, the more visually complex an app is, the lower is its visual appeal.

 

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Lighter Design

Instead of incorporating a wide array of gradients and shadows, your app should shift to a "Flat Design", as it creates a lighter aesthetic within the app. 

This means using negative space – instead of gradients, shadows, etc. This can create a simpler interface, focusing only on having core information and removing design elements that are not productive as itself and to the user flow.

Lighter design removes distraction to help guide the user's eye to meaningful content on the screen, enabling "easier navigation" while also providing a sleek, modern aesthetic to the brand itself.

 

Consistency

One Typeface to Rule Them All

The less number of fonts on the screen, the more it would look better. Reducing the number of fonts on screen can reveal the power of typography.

Embracing a singular typeface across an entire app drives consistency not only for branding, but also across channels (i.e. app, mobile site, website).

Instead, using a different typeface and leveraging different characteristics  (i.e. italics, bold, semi-bold ) and different font sizes can better differentiate the discrete areas of content.

Also, users prefer the simplicity of having one typeface to scroll through by identifying relevant content.

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Smaller Color Palette

The usage of simpler color schemes became a trend after the introduction of Flat Design in 2013, which embraces clarity and simplicity. As a result, designers and users alike prefer the usage of smaller number of colors, aiming for a clean look. The usage of color is essential when creating a certain mood, guiding the user's area of focus, and communicating a brand.

By using fewer colors, the brand identity can be reflected more clearly.

In addition, users may prefer this aesthetic as it removes the distraction that too many colors can cause. In addition, it highlights key features and improves navigation through the app's flow.

 

Gestures 

With the integration of gyroscopes and motion sensors, end-user devices are able to detect movement.

With this interaction between the user and the device, it moves beyond the click and extends real-like gestures to the screen.

Users are more intuitive about gestures. When asked to delete an item, users tried to move the item out of the screen regardless of age or gender. This enhances the user experience with less taps and more scrolling.

Applications become more interactive by positioning the screen so that it's more than just a touch target.

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Prototyping – as a Best Practice

Known as a preliminary or early version of a product.

The usage of prototypes can provide valuable insights into the functionality of design.  It highlights potential changes that are needed in order to enhance the user experience without costing a major loss in designer time and effort.

By creating these "Low cost experiments", prototyping can clarify the key components of the project, including the feature scope and requirements.

It "leaves essential time" and resources to learn from the experiment and make changes to the product. 

 

Micro-interaction

These are small visual enhancements (for example: an animation, a sound etc.) that occur around a use case. These scenarios may include completing a transaction, favoriting an item, or promoting a popup message. They differentiate the product by pointing the attention to the right element.

These micro-interactions can be leveraged as a signal to prompt the user while accomplishing a task (i.e. adjusting a setting or creating a small piece of content like a popup message).

Apps which have "well-done" micro-interactions are considered easier, more fun, and more engaging by their users.

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Action Oriented Design

Enterprise users want to accomplish tasks. It is important to match the user’s mental model so that the user's experience can be improved. Content modeling requires you to simultaneously understand your goals at the highest level and get intimate with your content’s most minute attributes.

Enterprise users tend to be time-poor so try to learn about their intent and aim to expose the relevant possibilities.

 

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Khawaja Vifaq Zafar

Khawaja Vifaq Zafar brings over 13 years of software development and quality assurance experience. He works as Principal Quality Assurance Engineer. His areas of interest include automated functional testing and load testing. Currently, he works with mobile apps and various content management systems, e.g., SharePoint & Orchard. 

Sehar

Sehar Ayesha

With near 6 years of IT industry experience, Sehar Ayesha has worked as Principal Software Engineer with a extensive experience of maintaining 130+ enterprise mobile apps. These apps include medical procedure simulation, cost estimator, lead/feedback/sales, report generation, lifestyle, and custom application development for high-tech industries.


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